Anmol Biscuits, an Indian Biscuit Brand formed in 1994, after
having captured the markets in the western and northern regions in India, is
now steadily placed at the top. Its rise to the top is noteworthy, not only
because it is the only Indian company to do so but also because it scripted one
of the fastest growth sagas. The constancy, with which Anmol has continued to dominate
the markets, has proved that the rise to prominence was well deserved.
Let
us analyze the methods employed by Anmol to not only make a fast rise to the
top ranks but also to maintain the top spots. After capturing the markets in
West India, Anmol made expansion plans to the crucial North Indian markets. But
before doing so, it ensured that there were enough Biscuit Manufacturing Plants that
could maintain an uninterrupted supply of biscuits to the retail shops. The strong
supply network which it established within a short period is also regarded as
one of the best in the Biscuit Industry of India. It then attacked the markets with
a wide range of biscuits, thereby providing the consumers with the power of
choice. Thus, no matter what your favorite flavor or type of biscuit is, Anmol
has the right choice to offer.
The
third, and perhaps the most important focus of Anmol Biscuits, has been on the
quality control measures. Due to strict compliance with world class standards, every
packet that reaches the consumers is of high quality. A dedicated approach to
the above mentioned rules have worked out quite well for the success of Anmol.
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