In
a market where brands from overseas had formed a stronghold, Anmol Biscuits emerged
as an Indian brand that penetrated markets in the eastern and northern parts of
India. One of the most remarkable things about the penetration was the short
duration within which it was achieved. Some of the primary reasons for Anmol’s successful
establishment as a prominent Biscuit Manufacturing Company in India are as
follows:
Strength in Product Line
& Width
Anmol’s
R&D department has done a noteworthy task of introducing a wide variety of Biscuits
within a very short time. Apart from enriching the categories of Sweet
Biscuits, Semi-sweet Biscuits, and Cream Biscuits, Anmol has done a wonderful job
of bringing new ingredients like Ajwain to the category of Health Biscuits. The
variety is one of the prominent reasons for the popularity of the Anmol
Biscuits. The Top Biscuit Manufacturer in India has ensured
that everyone can enjoy the yummy taste of Biscuits.
Low Prices
A
packet of 100 g Anmol Biscuits is available for Rs 10. The higher quantity available
for a lower price makes Anmol available well inside the budget of all
households. This puts the brand ahead of competition in similar categories.
Strong Network
Anmol
was available throughout the northern and eastern parts in no time. From the
point of non-existence, Anmol soon became available at all the nooks and
corners. This installed the image of reliability among the consumers and they
became faithful connoisseurs of the brand.
State-of-the-Art
Manufacturing Plants
The
modern technology which Anmol uses
at its manufacturing plants allow non-stop production that meets various
quality standards. The efficiency of its plants ensures that the demand is met even
during days of heavy requirements.
The
above strengths of Anmol have allowed it to become the preferred brand of
biscuits in the northern and eastern regions of India. The dedicated approach to
good manufacturing practices have resulted in both happy employees and satisfied
consumers.
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