Biscuit Industry in India Growing in Leaps and Bounds

The Biscuit Industry in India has been growing at a very fast rate in the recent few years. It is expected to grow from US$4.7 billion in 2010 to US$ 7.6 billion by 2015. This phenomenal growth has been aided by the high performance of the Bakery Industry in India. One of the top names which are quite popular these days, Anmol Biscuits, has played a crucial role in fueling this growth.

Perhaps the greatest environmental reason, for this unprecedented high rate of growth, is the significant rise of industrialization in India. The industrial growth has given rise to 2 situations. On one hand, it has absorbed the females into the employed class andon the other hand, left the working class with lesser and lesser time. The time for extensive breakfasts and cooked snacks is simply not there any longer. Biscuits have provided the healthy and convenient alternative. A few Biscuits with a cup of tea, coffee, juice, or milk, provide the necessary recharge which an individual looks for in snacks. Thus, a colonial inclusion, which had been primarily used as a diet for the sick, is now a regular item during snack time.

These conditions were amply helped by other factors as well, like high performance of the unorganized bakery sector and the rise to prominence of Biscuit Manufacturers like Anmol Biscuits. Even while the overseas manufacturers fed the higher end of the market, Anmol catered to the general masses with high product diversity. The company will continue to play a crucial role as the Biscuit Industry in India charts new territories every day.