Biscuits in India – from the Sick Man’s Diet to the Healthy Option

Remember the good old classic movies of the yesteryears? How often would you see the sick mother’s bedside table be adorned with fruits, a health drink, and a packet of Biscuits? The good news for the Biscuit Manufacturers in India is that Biscuits have finally broken that restraining image of a sick man’s diet and become a part of regular diets in India. Consumption of Biscuits in India has been showing an encouraging trend in the recent years according to the FMBI (Federation of Biscuit Manufacturers in India). Though the per capita consumption of Biscuits in India stands at 2.1 kg, it is rising at a very good speed. The industry contribute around 20,000 crore rupees to the FMCG industry and is growing towards a rate of 15% per annum in the coming years.

Apart from the traditional Marie Biscuits and Glucose Biscuits, other Biscuit Varieties have also successfully entered the market. TopBiscuit Manufacturers like Anmol Biscuits have successfully launched different varieties like Anmol Sweet Biscuits, Anmol Semi Sweet Biscuits, Anmol Cream Biscuits, Anmol Health Biscuits, and Anmol Snacks Biscuits. The growth in demand has also enabled Anmol to expand its manufacturing units and capacities feeding a network of 600,000 retailers and 3,000 distribution channels. The success in all the varieties establishes the coming of age of Biscuits in India beyond a doubt. Biscuits are now a regular part of Breakfasts and Snacks of Indian families. Some use them to complete their cups of tea while some use them as wholesome meals. Others use them as instant energizers. Biscuits are also an essential part of relief food reinforcements during natural calamities. Easy to handle and full of energy, they become an effective means of saving thousands from starving during such times. Biscuit Manufacturing Companies have also launched varieties like Semi-Sweet Biscuits and Health Biscuits with lower levels of or no sugar, thereby ensuring that those, for whom sugar has been prescribed off limits, can also enjoy the tasty bites.

With the change of notion and perception towards Biscuits, India presents a huge opportunity to the Biscuit Industry. The Top Biscuit Manufacturers of India have responded well and have already grown to make India the third largest Biscuit Producers in the world.